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Growth Hacker & BD Lead

--Cairo - Egypt--

We are looking for a Growth Hacker & Business Development Lead who can combine marketing expertise with a strategic mindset to accelerate CrewTeQ's growth. This role demands a creative problem-solver who can experiment with bold marketing strategies, build a scalable lead generation pipeline, and develop new business opportunities. You will play a key role in shaping our marketing and business development efforts, with direct influence on the company's growth trajectory.

Responsibilities

Growth Strategy & Execution: Develop and implement growth marketing strategies to drive lead generation, customer acquisition, and business expansion
Lead Generation & Funnel Optimization: Create and manage growth experiments across digital channels (SEO, SEM, social media, email, and paid ads) to optimize conversion rates and expand the customer base
Business Development: Identify, develop, and manage partnerships and opportunities to increase revenue streams and grow market share
Data-Driven Decision Making: Use analytics and marketing automation tools (e.g., Google Analytics, HubSpot) to measure performance and refine marketing tactics based on data insights
Content & Campaign Creation: Develop compelling content (blogs, case studies, videos) and launch high-impact marketing campaigns that increase brand abilities

Market Research & Competitive Analysis: Conduct market research to identify growth opportunities, stay ahead of industry trends, and benchmark against competitors
Collaboration: Work closely with product, engineering, and sales teams to align marketing strategies with product development and overall business goals
Budget Management: Oversee the marketing budget, ensuring campaigns are cost-effective and deliver strong ROI
Scaling & Experimentation: Constantly experiment with new growth tactics and distribution channels to fuel rapid scaling, with an emphasis on innovative and non-traditional marketing techniques

Qualifications

Bachelor’s degree in Marketing, Business, or a related field
3+ years of experience in growth marketing, business development, or a related role, preferably in a startup or tech-driven environment
B2B Marketing Expertise: Demonstrated success in B2B marketing for tech-driven businesses, including an ability to convey technical value propositions to decision-makers
Strong track record in lead generation, funnel management, and conversion rate optimization through digital marketing channels
Expertise in digital marketing tools (e.g., Google Ads, LinkedIn Ads, SEO/SEM, social media management, email automation)
Ability to create high-impact content for tech audiences across various platforms (social media, blogs, video)
Strong knowledge of marketing analytics tools (e.g., Google Analytics, HubSpot, CRM systems) to drive decisions based on data
Ability to collaborate with cross-functional teams in product development, engineering, and sales to align efforts and achieve shared goals
A growth mindset with an entrepreneurial spirit, willing to test, iterate, and scale strategies that work
Familiarity with the Tech Industry is a must and understanding of Embedded Systems, Cloud Technologies, IoT, and the broader technology landscape is a plus
Experience in Tech Product Marketing and proven experience in marketing technical products or services, particularly in software or hardware domains
Creative problem-solving and strategic thinking, with a focus on rapid experimentation and innovation